Apple’s Long Strange Trip to A $2T Valuation
PYMNTS
AUGUST 11, 2020
Apple slashed 70 percent of its product plans, launching the “Think Different” ad campaign and executed a very, very bold vision from its new/old leader. For example, Apple started the year with a massive study with Janssen Pharmaceuticals to determine if Apple’s Watch Series 4 could be leveraged to diagnose and treat atrial fibrillation.
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