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The Digital Secret To Storefront ‘Surprise And Delight’

PYMNTS

Brick-and-mortar retailers have an opportunity to surprise and delight shoppers with digital, connected and omnichannel experiences in the physical store, but many are struggling to make that opportunity pay off. Every brand is vying for attention with video and direct-to-consumer digital media.

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How Kohl’s Is ‘Thinking Differently’ As It Moves On Millennial Shoppers

PYMNTS

But Michelle Gass, the new Kohl’s CEO as of May of this year, believes that kind of thinking – about Amazon specifically and about digital commerce in general – is what got brick-and-mortar retailers in trouble to start with. The big idea is that this is teaching us to think differently,” Gass noted in a recent interview.

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