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The Incredibly Unexpected World Of Leap Year Commerce

PYMNTS

In Italy, Russia and most of the Mediterranean, leap day is considered very bad luck, and the entire year that surrounds it is largely considered to be ill-fated. They simply have to tag @KrispyKreme with the hashtag #KrispyKremeSpecialDelivery and the chain will contact them. And while we won’t claim that the U.S.

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Transcript: Robert Koenigsberger

Barry Ritholtz

Bank of America decided they wanted to sell their branch in Lima, Peru, and the price tag was a million dollars. RITHOLTZ: Is that the Mediterranean or the Asian? KOENIGSBERGER: That’s right. So one example that was a lot of fun, I think, was ‘89 or ’90. I’m like 25 years old. KOENIGSBERGER: It’s on the Aegean side.