The Incredibly Unexpected World Of Leap Year Commerce
PYMNTS
FEBRUARY 29, 2020
In Italy, Russia and most of the Mediterranean, leap day is considered very bad luck, and the entire year that surrounds it is largely considered to be ill-fated. They simply have to tag @KrispyKreme with the hashtag #KrispyKremeSpecialDelivery and the chain will contact them. And while we won’t claim that the U.S.
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