Automatic Ads: An Invitation For Fraud?
PYMNTS
AUGUST 30, 2017
They may trigger tags to play a banner ad, and the advertiser pays for the ad to play even though only a web crawler can see it. Real people on real machines have cookies stored up in their browsers, whereas bots might be brand new and not have a single cookie, said Alexander. Who (Or What) Is Clicking. Some bots are harmless.
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