Kellogg’s Breakfast Council Gaffe
PYMNTS
NOVEMBER 28, 2016
It’s as simple as adding a “sponsored content” tag on a blog post, an adequately transparent product plug by a YouTube celebrity or even a rapid-fire reading of the fine print — anything that informs the audience that what they’re consuming isn’t completely impartial. Among the top donors to GMA were Pepsi, who contributed $1.7
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