The December Doldrums: Retail Forecast Between Thanksgiving And Christmas
PYMNTS
NOVEMBER 29, 2017
The long weekend after Thanksgiving is the media darling, with brand-name recognition for three out of the four days: Black Friday, Small Business Saturday and Cyber Monday (plus Giving Tuesday, to give a full account of where consumer dollars might be going during the final week of November). billion, and breaking even more records with $6.6
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