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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. Embrace speed and agility.

Budgeting 130
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When is it Time for a Small Business CFO?

Michigan CFO

You can improve your financial position for your small business with a CFO that fits your budget. They will handle budget planning and forecasting, develop strategies for growth, and ensure accurate financial records are maintained. Your business will always need financial planning skills and budgetary management.

CFO 52
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Resetting Work/Life Balance By Getting Paid For Expertise

CFO News Room

Michael Kitces is Head of Planning Strategy at Buckingham Strategic Wealth , a turnkey wealth management services provider supporting thousands of independent financial advisors. In 2010, Michael was recognized with one of the FPA’s “Heart of Financial Planning” awards for his dedication and work in advancing the profession.

Education 130
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Transcript: John Hope Bryant

Barry Ritholtz

And so these were two stories, maybe three, before I’m 9-years-old of bad economics, bad culture, and a bad business plan. Different risk tolerance and different business plan. When you’re going to chill in the evening, I’m preparing my next business plan. They have a dumb business plan. RITHOLTZ: Right.

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Transcript: Ted Seides

Barry Ritholtz

Was that the plan or was he just going to announce it? That was never part of the plan, didn’t happen. It’s part of their own tax planning. And what’s their budget like a fraction of it, right? I’m sorry, I’ve never advertised for the podcast other than a couple little experiments.

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Transcript: Brad Gerstner

Barry Ritholtz

I think, you know, what we’ve, what we’ve learned about Twitter was they may have had a lot of advertisers, but I’m not sure how well it was actually working for users. I like these big advertisers, but they don’t wanna be associated with that. That’s less than one 100th of 1% of the annual budget.