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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. Build a tight relationship with your CEO and CFO.

Budgeting 130
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When is it Time for a Small Business CFO?

Michigan CFO

They will handle budget planning and forecasting, develop strategies for growth, and ensure accurate financial records are maintained. Your business will always need financial planning skills and budgetary management. Or maybe you just rely on your bank account balance to do the math for you. Learn more about our in-person CFOs.

CFO 52
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Crowdsourcing Data’s Double Edge

PYMNTS

Not only is mobile advertising growing (it will drive 75 percent of all digital ad spend this year, reaching $70 billion), but in-app mobile purchases reached almost $60 billion in 2017, a year-over-year increase of about 20 percent. “There is a massive shift coming, in our view,” Macdonald said. Gaming Gain.

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Do the Masses Know Best? When it Comes to Lucrative Data, Maybe So.

PYMNTS

Not only is mobile advertising growing — it will drive 75 percent of all digital ad spend this year, reaching $70 billion — but in-app mobile purchases reached almost $60 billion in 2017, a year-over-year increase of about 20 percent. “There is a massive shift coming, in our view,” Macdonald said. Gaming Gain.

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How Different Monte Carlo Models Perform In The Real World: Assessing Quality Of Predictiveness In Retirement Income Forecasting Models

Nerd's Eye View

When planning for retirement, it’s effectively impossible to precisely forecast the performance and timing of future investment returns, which in turn makes it challenging to accurately predict a plan’s success or failure.

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Inside The SAT Goldmine

PYMNTS

Further, there are a few free offerings listed, yet the $999 offerings are advertised as the “most popular.” The questions and answers include 21 reading passages – each with about a dozen questions – and about 160 math problems. ” And there are certainly parents of hyper-competitive students in the U.S.

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Resetting Work/Life Balance By Getting Paid For Expertise

CFO News Room

Michael Kitces is Head of Planning Strategy at Buckingham Strategic Wealth , a turnkey wealth management services provider supporting thousands of independent financial advisors. In 2010, Michael was recognized with one of the FPA’s “Heart of Financial Planning” awards for his dedication and work in advancing the profession.

Education 130