Remove Advertising Remove Communication Remove Math Remove Prioritization
article thumbnail

Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. Stand out by staying in.

Budgeting 130
article thumbnail

Resetting Work/Life Balance By Getting Paid For Expertise

CFO News Room

” It felt, again, kind of that little bit lower pressure of, “Okay, now I’m comfortable with having some face-to-face communication and helping somebody make decisions to enroll in their 401(k) plan.” And I just feel like being able to communicate that to clients also feels different here.

Education 130