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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. Build a tight relationship with your CEO and CFO.

Budgeting 130
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25 Legit Ways to Make Money from Home (December 2023)

CFO News Room

Excellent voice and communication skills, an eye for relevant content, basic knowledge of video equipment. Virtually every article, advertisement, marketing piece, guide and e-book that appears on the internet has been written by someone. Skills Needed: Comfortable in a group setting, communication, willing to share opinions.

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Transcript: Ted Seides

Barry Ritholtz

SEIDES: And I’ll tell you a story that’s fun about the communication of it too. ” It wasn’t that they didn’t communicate that. RITHOLTZ: So hold the duration risk aside with those two, but just for an investor in treasuries, I know you’ve done the math before. Both people are kicking money in.

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Resetting Work/Life Balance By Getting Paid For Expertise

CFO News Room

” It felt, again, kind of that little bit lower pressure of, “Okay, now I’m comfortable with having some face-to-face communication and helping somebody make decisions to enroll in their 401(k) plan.” And I just feel like being able to communicate that to clients also feels different here.

Education 130
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Transcript: Rick Rieder

Barry Ritholtz

ADVERTISEMENT) RITHOLTZ: So you’ve been with BlackRock since the financial crisis. RIEDER: It’s funny you said that because, listen, I think we’ve gotten to the place where there actually is too much communication. How are we doing in literacy versus math versus science? RITHOLTZ: A lot, right? It is too much.

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Transcript: Steve Case

Barry Ritholtz

And so the idea of this product was you plug the game cartridge, they had a communications capability, a modem built in, and you could download video games, almost like having an in-home arcade, like a Netflix for video. The math never seems to work out. Hayes, the communications modem company was in Atlanta, Georgia.

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Transcript: Howard Lindzon

Barry Ritholtz

They kept the reputation intact by communicating with their investors. Whereas eTrade they were spending billions on advertising. RITHOLTZ: So great advertising, but expensive advertising. So this is the math that I applied. So think about this, do the math. And the MIT guys… RITHOLTZ: And they had capital.

Leverage 112