How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?
CFO Simplified
JUNE 19, 2022
As a business owner, you need to understand what your total cost of marketing and sales is. Base salaries and commissions for your sales team. Administrative staff salaries (supporting your sales department). Now, you can do the math when you add all of this together, sit down and ask, “How many customers did we get this year?”.
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