How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?
CFO Simplified
JUNE 19, 2022
Now, you can do the math when you add all of this together, sit down and ask, “How many customers did we get this year?”. An additional product that you’re giving away as an incentive? Money that you’re spending to go to trade shows? Discounts you’re providing? All of these expenses are part of your general marketing costs.
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