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How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?

CFO Simplified

Now, you can do the math when you add all of this together, sit down and ask, “How many customers did we get this year?”. An additional product that you’re giving away as an incentive? Money that you’re spending to go to trade shows? Discounts you’re providing? All of these expenses are part of your general marketing costs.

CFO 97
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Balancing the RPA Value Equation: A CFO Perspective

Future CFO

He noted that because cost is a hurdle, it then becomes difficult to get the budget. Especially for senior management (who are) traditional ones; it is then difficult to sell the idea.”. The math is obvious. One delegate note that for the moment, the automation afford by the ERP system is sufficient.

CFO 52