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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. During the pandemic, we saw numerous productive marketing advances, many of which were long overdue — from more agile budget allocation to accelerated digital transformation connecting marketing and e-commerce.

Budgeting 130
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Links 1/22/2023 | naked capitalism

CFO News Room

Gilbert Doctorow “Better an unsatisfactory peace than a debacle” – Alexander Mercouris Empire, Communication and NATO Wars U.S. Doesn’t mention that maybe outsourcing US drug manufacturing to China was a mistake. Water California’s next flood could destroy one of its most diverse cities. Lozinsky will be dismissed from his post. —

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Transcript: Bethany McLean on Pandemic Fails

Barry Ritholtz

So he, he followed the polarization in the country around the vaccines rather than necessarily driving it leadership. Barry Ritholtz: 00:07:43 [Speaker Changed] Leadership. It seems like the whole US National Institute of Health is designed for this information to bubble up to the top for a little command and control and communication.