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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. During the pandemic, we saw numerous productive marketing advances, many of which were long overdue — from more agile budget allocation to accelerated digital transformation connecting marketing and e-commerce.

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Pay rises are making a comeback in Asia Pacific

Future CFO

Companies in the region plan to give employees larger rises next year as they recover from the economic fallout of the pandemic and face mounting challenges attracting and retaining employees, according to the latest Salary Budget Planning Report by the company. Employers in Singapore are expecting an average salary budget increase of 3.2%

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Fresh inflation data could fuel further market volatility in the week ahead

CFO News Room

There are also dozens of earnings in the week ahead, including pharmaceutical names Pfizer and Amgen. Earnings: Amgen , Hasbro, Energizer, Tyson Foods, Take-Two Interactive, ON Semiconductor, Simon Property Group, Tenet Healthcare, Rambus, Leggett & Platt, Chegg, Nuance Communications. Federal budget. Consumer credit.

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Links 1/22/2023 | naked capitalism

CFO News Room

Gilbert Doctorow “Better an unsatisfactory peace than a debacle” – Alexander Mercouris Empire, Communication and NATO Wars U.S. Doesn’t mention that maybe outsourcing US drug manufacturing to China was a mistake. Water California’s next flood could destroy one of its most diverse cities. Lozinsky will be dismissed from his post. —

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Transcript: Brian Hamburger

Barry Ritholtz

I thought it was, no, you guys were pretty fair so I can — HAMBURGER: So — RITHOLTZ: But that is a legitimate concern, especially for a small firm that has a modest budget for legal. You could probably build a better communications strategy. HAMBURGER: Absolutely. You could probably build better digital tools.

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Transcript: Bethany McLean on Pandemic Fails

Barry Ritholtz

It seems like the whole US National Institute of Health is designed for this information to bubble up to the top for a little command and control and communication. But I do also think even as the pandemic wore on, the communication about masking was not great. Why the delay? That didn’t seem to happen.