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Musings on Markets: META Lesson 3: Tell me a story!

CFO News Room

One reason is that valuation, at least as practiced, has become financial modeling, where Excel ninjas pull numbers from financial statements, put them into spreadsheets and extrapolate based upon past trends. If you are a numbers valuation, you start with some advantages.

Marketing 130
article thumbnail

META Lesson 3: Tell me a story!

Musings on Markets

One reason is that valuation, at least as practiced, has become financial modeling, where Excel ninjas pull numbers from financial statements, put them into spreadsheets and extrapolate based upon past trends. Why stories matter in a numbers world If you are a numbers valuation, you start with some advantages.