CFO News Room

NOVEMBER 13, 2022

Build a tight relationship with your CEO and CFO. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel.

Budgeting 130

Budgeting Marketing Math Advertising 130

Barry Ritholtz

NOVEMBER 22, 2022

Number one, and I think they both reflect strong leadership at the firms. Number one, you had, you know, somewhat of a groundswell from within the firm, certainly at leadership that said we need to figure out a way to do something. RITHOLTZ: Why is it not surprising that a math nerd is also a placekicker? SHAW: Yeah. SHAW: Yeah.

Investments 57

Investments Finance Education Numbers 57

Barry Ritholtz

FEBRUARY 13, 2023

Because the more that you create the news, if you think about it, if you’re a big CEO, CFO and think about CapEx spend, long-term hiring plans, do I need to have the Fed as one of the risk factors in? And if you were a CEO or CFO and said, okay, I know I got to figure out what my inventory level is, or my supply chain dynamics.

Mergers and Acquisitions (M&A) 57

Mergers and Acquisitions (M&A) Investments Marketing Education 57