B2B Is Slowly Getting More Personal — Thanks In Part To Millennials
PYMNTS
DECEMBER 17, 2019
Indeed, it added, some most B2B buyers these days “expect B2B companies to personalize communications in a way that suits their needs. Hence, all communications should be tailored to the individual buyer’s preferences.”. Everyone wants to do eCommerce,” said Corevist Co-Founder and CEO Dr. Sam Bayer, Ph.D., Sam Bayer, Ph.D.,
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