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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.

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Deloitte country CFO: How you can rise through the ranks

Future CFO

The CFO role requires certain traits and skills, said Woranat Dumrongsiri (pictured), Country CFO, Deloitte Thailand and Deloitte Laos during an interview with FutureCFO for the publication’s Female Leadership in Finance Series. I started to like numbers and did very well in Math. My financial career is quite a long journey.

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181: Imtiyaaz Abdul-Gaffur

CFO Talks

I was always the science kid, I use to love science and math and technology, that was a big thing for me. Things like team leadership, communication and presentation. It’s these softer skills that really separate the senior finance executive from maybe the middle tier and lower order. Would you agree with that?

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Transcript: Elizabeth Burton, Goldman Sachs Asset Management

Barry Ritholtz

One, one is true and I’ve always said is that I wanted people to stop, ask if I could doing math. And no one asked me if I can do math anymore with a degree from Booth, particularly in econometrics and statistics. So people really ask you, you take French and can you do math. Two reasons. It’s incredible.

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Transcript: Greg Davis, CIO Vanguard

Barry Ritholtz

RITHOLTZ: We’ll talk a little bit about leadership and crew development a little later. So let’s discuss leadership and what you do to develop crew members and to identify and foster other people’s leadership skills. So, Ken ended up being one of the best bosses I’ve ever had in my career.

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Transcript: Rick Rieder

Barry Ritholtz

RIEDER: It’s funny you said that because, listen, I think we’ve gotten to the place where there actually is too much communication. B, I think when they get to this place or where they are today, I don’t think they have to communicate every single step of the way. RITHOLTZ: A lot, right? It is too much. RIEDER: Yeah.

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Transcript: Liz Hoffman

Barry Ritholtz

I mean, you’re talking about, I don’t, I could do the math, it’s like a 10,000% return in like three weeks. RITHOLTZ: The communication was bad also. And that’s sort of the math. He was right on the thesis. He found a place to express it efficiently. RITHOLTZ: Right. RITHOLTZ: Wild number.