Communication Math Pharmaceutical Planning 
CFO News Room
NOVEMBER 13, 2022
Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.
Barry Ritholtz
JANUARY 24, 2023
Oil prices go up or down, you know, fashion retail goes in and out, unlike for example, selling an ingredient for pharmaceuticals, where they need the ingredient and you’re inspected by the FDA. There was XO Communication and McLeod. RITHOLTZ: So it’s different math then I need 100x winner versus 99? KLINSKY: Yeah.
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