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Scaling A Digital Marketing Agency: A CFO's Guide to Success

Adam Kae

As a Chief Financial Officer (AKA ChiefFUNancial Officer) for digital marketing agencies, CFOAdam plays a vital role in ensuring the financial health and growth of your organization. Cost Control and Expense Management Efficient cost control is a part of maintaining healthy profit margins.

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Maximizing Value: The Significance of Spend Management for CFOs of Private Equity Backed Companies

E78 Partners

Implement Technology Solutions : Leveraging spend management software and automation tools can streamline procurement processes, improve data accuracy, and enhance spend visibility. By fostering strong relationships with vendors, CFOs can leverage their purchasing power and negotiate favorable terms, leading to cost savings.

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How Enterprise SaaS Ushers In A New Buyer-Supplier Dynamic

PYMNTS

Measuring and assessing delivered value needs to become a central focus of the buyer-supplier relationship in the B2B subscription economy today, said McCorkle, and to do that, the customer needs to step into a larger role in relationship management. For a tool like Lyft, the customer experience is the app — the product — itself.

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Why Efficient Cost Management Takes Center Stage for Private Equity Amid Rising Interest Rates  

E78 Partners

Following this action, the cost of debt capital increased substantially, meaningfully altering the economic benefits of larger leveraged buyout transactions. These forces have combined to create the most challenging investment and funding market since the Great Recession.

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Netspend CEO On Making The B2B Pivot

PYMNTS

But Knutson said the company is happy to hand over the front-end consumer interaction and life-cycle marketing activities to partner brands. At the same time, he said Netspend can reliably do all of that with its built-to-scale technology platform.

B2B 112
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Inventory Strategy Drives The Rise Of ‘Micro-Warehousing’

PYMNTS

While eProcurement and vendor management technologies can help ease the friction, B2B trade doesn’t begin with the purchase order. In recent years, inventory management has embraced a digitization revolution, with businesses facing growing market pressures as a result of Amazon-fueled elevations in commerce and logistics demands.

B2B 61