CFO News Room

NOVEMBER 13, 2022

Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. As much as possible, CMOs must help their C-suite colleagues understand the math of marketing activities holistically and results throughout the full funnel. Build a tight relationship with your CEO and CFO.

Budgeting 130

Budgeting Marketing Math Advertising 130

Barry Ritholtz

JANUARY 24, 2023

Oil prices go up or down, you know, fashion retail goes in and out, unlike for example, selling an ingredient for pharmaceuticals, where they need the ingredient and you’re inspected by the FDA. RITHOLTZ: So it’s different math then I need 100x winner versus 99? And the question is, you know, how high we can build?

Mergers and Acquisitions (M&A) 103

Mergers and Acquisitions (M&A) Investments Leverage Numbers 103

Barry Ritholtz

DECEMBER 12, 2023

And I was a math nerd as a kid. One, one of those big winners has been Cosmos Pharmaceutical, which is a discount drug store and food store and Southern Japan and 00:53:14 Their sg NA to sales, something like 14 or 15%. And the value line has all these statistical patterns.

Benchmarking 103

Benchmarking Concentration Investments Profit and Loss 103