PYMNTS

NOVEMBER 28, 2016

It’s as simple as adding a “sponsored content” tag on a blog post, an adequately transparent product plug by a YouTube celebrity or even a rapid-fire reading of the fine print — anything that informs the audience that what they’re consuming isn’t completely impartial. General Mills and Coke gave $646,000 and $565,000, respectively.

Advertising 40

Advertising Manufacturing Education Marketing 40

PYMNTS

DECEMBER 26, 2019

Imagine if Coca-Cola had a profile on every person who has purchased Diet Coke over the last 30 years. They would be able to create a new product to sell to the consumers that they’re now losing — the people that used to drink Diet Coke but aren’t drinking it anymore,” said Zak Normandin, founder of Dirty Lemon.

Retail 54

Retail Communication Leverage Numbers 54

PYMNTS

JANUARY 20, 2021

CEO Brian Bogosian told Karen Webster that with the relaunch of its Coke Insiders subscription program, the massive brand is sending a signal that has reverberated throughout the year: The time has come for them to really get to know their customers. It’s something that, notably, Coke has never had to do before.

Retail 116

Retail Marketing 116