Red Envelopes, Pokemon And A Whole New Way For Alibaba And Tencent To Compete
PYMNTS
JANUARY 30, 2017
This year, however, since both Tencent and Alibaba are looking to get more in-store (as opposed to online) use — they are trying to push Chinese consumers to use the spring festival as a reason to buy physical objects through their apps, hoping that the habit will stick. So far 250 million people have played the game.
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