Costco’s First China Store Signals Broader Retail Trend Into Foreign Markets
PYMNTS
AUGUST 28, 2019
The paper reported that “Costco will be targeting China’s affluent growing middle class, who know the brand from traveling abroad.”. Last year, the China-based firm was involved with fashion brand GUESS on a temporary store at the Hong Kong Polytechnic University. A Challenging Time. Not only is there the ongoing U.S.-China
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