Does Influencer Marketing Really Pay Off?
CFO News Room
NOVEMBER 25, 2022
More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion and travel influencers, to Dior’s award-winning 67 Shades campaign in which the brand partnered with diverse influencers to promote its Forever Foundation product line. Posting Frequency.
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