Reinventing The Baby Care Market With Exclusive ‘Premium’ Brands
PYMNTS
FEBRUARY 26, 2019
Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively at its stores and its website (and that of the brand). Overall, it was reported last year that Walmart had expanded its baby assortment by 30,000 items.
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