PYMNTS

OCTOBER 6, 2017

So, is Honest no longer a unicorn? The big price tag on Honest Company, however, is as much a limitation as it is an honor. About a year ago, the firm was in negotiations with Unilever about a potential partnership or acquisition, but that price tag pushed them instead to grab up competitor brand Seventh Generation for $600 million.

Valuation 55

Valuation Planning Retail 55

PYMNTS

NOVEMBER 8, 2019

The pop-up will feature exclusive Cubcoats characters such as Kali The Kitty, Sao The Sloth and Uki The Unicorn from their Signature Series and Hello Kitty, Spider Man and Frozen from the Licensed Collection. Digital price tags alongside every product show the Prime price and list price.

eCommerce 40

eCommerce Retail 40

PYMNTS

JUNE 18, 2018

As reported by Reuters , Mercari is set to bow on the public markets in Japan, and while observers of the stock market are watchful of a billion-dollar price tag — which means, of course, unicorn status — the enthusiasm underpins a business model of a different sort.

Budgeting 46

Budgeting Retail Sales Marketing 46

PYMNTS

DECEMBER 9, 2017

Remember the Unicorn Frappuccino ? The Unicorn Frappuccino was so popular, in fact, that Starbucks promised and/or threatened that we had not seen our last of the specialty beverages. No, its main problem seems to be the opposite of the Unicorn Frappuccino — it tastes fine but really does not photograph all that well.

Retail 40

Retail Sales Marketing 40

PYMNTS

SEPTEMBER 30, 2017

We’re going to guess Starbucks probably didn’t bring in the creative team that came up with the Unicorn Frappuccino when designing its celebration. That’s because the brand replaced its menu board for the day with signs detailing the company’s ethical sourcing and reminded customers it supports farmers by purchasing coffee.

Retail 41

Retail Sales Investments Numbers 41

PYMNTS

AUGUST 4, 2016

But on the other hand, it did hit that unicorn valuation in less than six months – the firm found itself involved in some high profile partnerships (like this one with the White House) and has ended its years with numbers trending toward the black – but not there yet.

Valuation 40

Valuation eCommerce Construction Retail 40