How Brands Can Turn B2B Buying Into A Positive Experience
PYMNTS
SEPTEMBER 14, 2020
But B2B eCommerce is not the same beast as B2C. The core difference between B2B and B2C is that in B2B, the individual researching and buying has a job to do,” King said. It's a small but fundamental difference in mindset between B2C and B2B digital transformation.". It is their job. The payments experience is part of that.
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