Advertising Budgeting Data Analysis Leverage 
PYMNTS
OCTOBER 11, 2016
When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23
The Charity CFO
NOVEMBER 2, 2023
Start by figuring out the resources you’ll need and penciling together an early draft of your budget. Leverage Technology Where You Can The importance of tech has only grown since Giving Tuesday’s founding in 2012. Then, start developing your strategy to get there. What didn’t?
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