PYMNTS

OCTOBER 11, 2016

When it comes to ad spend these days, programmatic advertising — using software and algorithms to purchase data-based and highly targeted digital ads automatically — is the new king. In 2016 alone, programmatic advertising will account for 73 percent of all digital display ad budgets. That’s a total of $25.23

Advertising 79

Advertising Forecasting Data Analysis Budgeting 79

The Charity CFO

NOVEMBER 2, 2023

Leverage Technology Where You Can The importance of tech has only grown since Giving Tuesday’s founding in 2012. Using savvy social media tactics, whether it’s viral informational posts or funny memes, can boost your visibility and provide incredible bang for your buck compared to traditional advertising.

Nonprofit 52

Nonprofit CFO Leverage Data Analysis 52

CFO News Room

FEBRUARY 2, 2023

Advertising: “Fame: Brands wanna live forever” [Bob Hoffmann, Campaign ]. “If If it is true that all we have are likelihoods and probabilities, we should ask ourselves what the single outcome of advertising is that is most likely to result in business success? I believe the answer is obvious.

Advertising 130

Advertising Healthcare Profit and Loss Education 130

PYMNTS

JUNE 13, 2017

For retail specifically, the top performers are going to be the retailers who leverage the power of fast data to drive their business. On the retailer’s end, that means faster order processing and fulfillment, both of which require fast, accurate data. For example, programmatic or native advertising for the newest product.

Retail 44

Retail Concentration Advertising eCommerce 44

PYMNTS

SEPTEMBER 11, 2017

When it comes to the goods for sale in data marketplaces , we’re not talking stolen, black market types of data, but rather the good, honest kind of data used by professionals to sharpen their businesses. Organizations are hungry for data these days. Another example is the China-based bike rental startup, Mobike.

Sales 63

Sales Advertising Leverage eCommerce 63

Barry Ritholtz

FEBRUARY 13, 2023

You know, people are comfortable, leverage builds. ADVERTISEMENT) RITHOLTZ: So you’ve been with BlackRock since the financial crisis. You know, the leverage in the system builds. They’re using, you know, sort of our methodology around data analysis, and making sure we’re keeping our kids up to a level.

Mergers and Acquisitions (M&A) 56

Mergers and Acquisitions (M&A) Investments Marketing Education 56