CFO News Room

NOVEMBER 13, 2022

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130

Budgeting Marketing Math Advertising 130

Barry Ritholtz

MAY 30, 2023

I had an economics lesson, I had a life lesson, I had an epiphany, I had a race relations lesson, I had a self-esteem and confidence lesson. Being broke is economic, but being poor is a disabling frame of mind, a depressed condition of your spirit. It’s home economics class, doesn’t exist anymore. RITHOLTZ: Right.

Economics 56

Economics Education Profit and Loss Banking 56

Barry Ritholtz

AUGUST 15, 2023

SEIDES: Yeah, I wouldn’t measure it in terms of economic returns. And what’s their budget like a fraction of it, right? RITHOLTZ: So hold the duration risk aside with those two, but just for an investor in treasuries, I know you’ve done the math before. So, it cost the firm $320,000, well worth every penny?

Benchmarking 52

Benchmarking Investments Marketing Treasury 52

CFO News Room

DECEMBER 20, 2022

” And so, a lot of it would be age-based, and so I would essentially say I can do a topic for people who are early-career, and I can talk about budgeting and debt reduction. Mid-career, I might talk in a group presentation about just the investments and kind of initial planning conversations.

Education 130

Education Planning Numbers Securities 130

Barry Ritholtz

MARCH 21, 2023

Everything was the same except, Chicago had in its budget to give me money for airfare to go visit. And I do think besides just the advertising aspect, I think one huge benefit to our business is we hire a lot of PhDs, including professors. My mom was a math teacher so — RITHOLTZ: Okay. He’s the genius in math.

Profit and Loss 64

Profit and Loss Valuation Forecasting Investments 64

Barry Ritholtz

MAY 2, 2023

RITHOLTZ: So wait, you’re, I’m trying to do the math, if you were 24 in ‘08, so you got this watch in 2000, 99? CLYMER: So early on, we had advertisers, and back then, the cost of running Hodinkee was my time, which was effectively free, and then hosting fees on Squarespace and elsewhere. We had Patek as an advertiser.

Retail 64

Retail Advertising Numbers Economics 64

Barry Ritholtz

NOVEMBER 21, 2023

I think, you know, what we’ve, what we’ve learned about Twitter was they may have had a lot of advertisers, but I’m not sure how well it was actually working for users. I like these big advertisers, but they don’t wanna be associated with that. That’s less than one 100th of 1% of the annual budget.

Investments 98

Investments Marketing Startups Accounting 98