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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

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Big Tech Earnings Cement Digital-First Economic Shift

PYMNTS

Economic headwinds abound. Amazon’s own “other revenue” category, which includes advertising, leapt by 51 percent. eBay noted on its earnings call that organic revenue growth came in at 26 percent, driven by payments and advertising. Amazon, too, noted that advertising budgets were increasing.

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Q3 Ad-Buying Rebound Bodes Well For Holiday Sales

PYMNTS

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. did strong Q3 numbers, with PYMNTS reporting that “Alphabet said search and other advertising revenues rose 6 percent year over year to $26.3

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Riders, Drivers With Coronavirus Sidelined By Uber

PYMNTS

Some have created connections as ripples run through the global economic ecosystem. The uncertainty in the markets is causing merchants worldwide to rethink their strategies for reaching consumers.

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How Do Nonprofits Make Money?

The Charity CFO

Diversifying sources of income makes it easier to hit budgeting goals, build up reserves, and ensure flexibility in good and bad economic times. . Individual donations are a vital part of the funding for small and large nonprofits, but it is particularly essential for those with operating budgets under $500,000.

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The Subscription Two-Step: Adweek Flexes To Keep Subscribers For The Long Haul

PYMNTS

The subscription commerce sector, however, appears to be weathering the economic storm and could even emerge stronger once the pandemic recedes. Budget travel services providers are also capitalizing on the model, with London-based BeRightBack saying its 49.99 The United States’ gross domestic product (GDP) has slipped 32.9

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How QSRs Are Handling Social Distancing, Fraud Uptick

PYMNTS

Not only do industry giants have innate name recognition, but they also have colossal advertising budgets and access to cutting-edge mobile ordering technology and features that small operations cannot match. The ongoing outbreak brings with it a more subtle threat than the economic challenges, however. Fighting Fraud.