How Enterprise SaaS Ushers In A New Buyer-Supplier Dynamic
PYMNTS
JUNE 22, 2020
. “The customer-first phase of the subscription economy has added a lot of value to B2B relationships,” he said, pointing to the opportunity for corporate customers to more easily adopt and integrate new technologies once out of their reach. It’s one of the key differences between B2C and B2B software offerings.
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