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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. During the pandemic, we saw numerous productive marketing advances, many of which were long overdue — from more agile budget allocation to accelerated digital transformation connecting marketing and e-commerce.

Budgeting 130
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Budget 2022 | Steering the economy — From India at 75 to India at 100: Sanjay Tolia, partner, Price Waterhouse & Co LLP

CFO News Room

Tthe Budget is a testimony to the fact that good voluntary tax compliance leads to better revenue collection and a stable tax regime. The FM entered Parliament to present her fourth Budget with a ‘Made in India’ tablet wrapped in a red pouch like a traditional bahi khata. Also Read | Industry speak | A relatively conservative Budget.

Budgeting 100
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People moves: Xinjiang Goldwind, Fabchem China

Future CFO

announced recently the appointment of Wang Hongyan as CFO. He was the joint president and chief financial officer of TOJOY Shared Business Incubation Investment Group Co., Wang was the CFO of Beijing Konruns Pharmaceutical Co., Singapore-listed Fabchem China Limited said lately that it has named Kwek Wei Lee as CFO.

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Pay rises are making a comeback in Asia Pacific

Future CFO

Companies in the region plan to give employees larger rises next year as they recover from the economic fallout of the pandemic and face mounting challenges attracting and retaining employees, according to the latest Salary Budget Planning Report by the company. Employers in Singapore are expecting an average salary budget increase of 3.2%

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Musings on Markets: META Lesson 3: Tell me a story!

CFO News Room

In fact, I concluded the post by arguing that investors in Facebook were pricing in their belief that the billions of dollars the company had invested in the Metaverse would be wasted, and argued that Facebook faced some of the blame, for not telling a compelling story to back the investment.

Marketing 130
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What Marketers Need to Know About the FTC’s Updated Guidelines on Health Claims

CFO News Room

Some also say the guidelines may result in making marketing more difficult for direct-to-consumer and other small businesses that may not have the budget to conduct the kind of research required to make certain health claims. . Newsletter Sign-up. WSJ | CMO Today.

Marketing 100
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Transcript: Brian Hamburger

Barry Ritholtz

Brian Hamburger has been one of the leading authorities in the world of registered investment advisories, broker-dealers, SEC regulatory compliance. We also co-invested in an investment recently where we — RITHOLTZ: That’s right. HAMBURGER: — we participated in the same investment. Has that closed?