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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. During the pandemic, we saw numerous productive marketing advances, many of which were long overdue — from more agile budget allocation to accelerated digital transformation connecting marketing and e-commerce.

Budgeting 130
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Pay rises are making a comeback in Asia Pacific

Future CFO

Companies in the region plan to give employees larger rises next year as they recover from the economic fallout of the pandemic and face mounting challenges attracting and retaining employees, according to the latest Salary Budget Planning Report by the company. Emerging markets such as India at 8.8% and Indonesia at 6.5%

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Trending Sources

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Fresh inflation data could fuel further market volatility in the week ahead

CFO News Room

After January’s surprisingly strong jobs report, focus swings to consumer inflation in the week ahead and what it could mean for the Federal Reserve’s plan to raise interest rates. There are also dozens of earnings in the week ahead, including pharmaceutical names Pfizer and Amgen. Federal budget. Source: NYSE.

Marketing 130
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Links 1/22/2023 | naked capitalism

CFO News Room

Gilbert Doctorow “Better an unsatisfactory peace than a debacle” – Alexander Mercouris Empire, Communication and NATO Wars U.S. Doesn’t mention that maybe outsourcing US drug manufacturing to China was a mistake. Water California’s next flood could destroy one of its most diverse cities. Lozinsky will be dismissed from his post. —

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Transcript: Brian Hamburger

Barry Ritholtz

My father was an investment advisor, and he made his way to be an investment advisor from being a manager with a textile factory to selling insurance to find his way out of that business, went from insurance to financial planning, financial planning to the independent broker-dealer world, independent broker-dealer to hybrid IBD slash RIA.

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Transcript: Bethany McLean on Pandemic Fails

Barry Ritholtz

It seems like the whole US National Institute of Health is designed for this information to bubble up to the top for a little command and control and communication. But I do also think even as the pandemic wore on, the communication about masking was not great. So his plan to distribute masks went nowhere. Why the delay?