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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

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AmEx Business Survey Finds 30 Percent Of CFOs To Increase T&E Spending

PYMNTS

A new survey shows that finance executives are optimistic about the economy, and as a result expect to spend more on travel & entertainment (T&E). The report shows that more than 90 percent of study participants from North America, Asia-Pacific, and the Middle East expect modest or substantial economic expansion this year.

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Highest Paid CFOs in the World in 2024

The Finance Weekly

Pichette's notable contributions to Alphabet's transition from Google improved its operational efficiency and leadership in sustainability initiatives. His expertise and leadership make him a valuable asset as CFO. They guide department heads, help with budgeting, and analyze financial data to steer the ship.

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886: When SaaS Became the Destination | Alka Tandan, CFO, Gainsight

CFO Thought Leader

years that she spent with IGN Entertainment, an Internet media company that at the time was operating as a division of News Corp. “I jb Gainsight | www.gainsight.com | San Francisco, CA The post 886: When SaaS Became the Destination | Alka Tandan, CFO, Gainsight appeared first on CFO THOUGHT LEADER, CFO, Finance, Leadership, CPA.

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Transcript: John Hope Bryant

Barry Ritholtz

I had an economics lesson, I had a life lesson, I had an epiphany, I had a race relations lesson, I had a self-esteem and confidence lesson. Being broke is economic, but being poor is a disabling frame of mind, a depressed condition of your spirit. It’s home economics class, doesn’t exist anymore. RITHOLTZ: Right.

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Transcript: Elizabeth Burton, Goldman Sachs Asset Management

Barry Ritholtz

So I actually went and worked in economics, I was an econometrician. We actually have a budget for risk management and technology and tools. What kept you entertained during the pandemic? And similar to the reasons I like the Shackleford story, it’s a interesting examination of leadership in crisis.

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Transcript: Jonathan Miller

Barry Ritholtz

And so the idea is that, what I’ve heard is like, hey, we’re going into a recession or a weak economic period so therefore everybody’s going to go into work four and a half days a week because they want face time with their boss. What’s keeping you entertained? Over 50% of revenues are real estate related.

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