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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

But more importantly, marketers know from experience that when the economy turns, their budget is an easy target. During the pandemic, we saw numerous productive marketing advances, many of which were long overdue — from more agile budget allocation to accelerated digital transformation connecting marketing and e-commerce.

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How to Earn Big as a CFO?

The Finance Weekly

Joe Berchtold, the President and CFO of Live Nation Entertainment, earned an impressive $52.4 His significant role at Live Nation has been crucial in shaping the company's strategy and financial planning, thanks to his extensive experience in the entertainment industry and financial management. Prepare quarterly and annual tax filings.

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Highest Paid CFOs in the World in 2024

The Finance Weekly

Pichette's notable contributions to Alphabet's transition from Google improved its operational efficiency and leadership in sustainability initiatives. His expertise and leadership make him a valuable asset as CFO. They guide department heads, help with budgeting, and analyze financial data to steer the ship.

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AmEx Business Survey Finds 30 Percent Of CFOs To Increase T&E Spending

PYMNTS

A new survey shows that finance executives are optimistic about the economy, and as a result expect to spend more on travel & entertainment (T&E). As a result, they are prepared to increase spending on travel and entertainment (T&E), with 30 percent of finance executives worldwide expecting to boost their T&E budgets.

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886: When SaaS Became the Destination | Alka Tandan, CFO, Gainsight

CFO Thought Leader

years that she spent with IGN Entertainment, an Internet media company that at the time was operating as a division of News Corp. “I jb Gainsight | www.gainsight.com | San Francisco, CA The post 886: When SaaS Became the Destination | Alka Tandan, CFO, Gainsight appeared first on CFO THOUGHT LEADER, CFO, Finance, Leadership, CPA.

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How the Digital Solutions Economy is Changing the Electronics Sector

Bramasol

based on their needs and budget, which can enable manufacturers to attract a wider range of customers and improve overall sales. This episode in our ongoing series on the Digital Solutions Economy (DSE) provides an overview of how DSE is impacting the electronics industry.

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Transcript: Linda Gibson, CEO PGIM Quantitative Solutions

Barry Ritholtz

I had been watching PGIM, I had been watching their reputation and their brand grow exponentially under David Hunt’s leadership. CEOs have to manage people, they have to manage budgets. And I often need to change my leadership style. Starting with, Hey, what kept you entertained during the lockdown?

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