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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

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CFOs eye budget increase for employee compensation, Gartner says

Future CFO

Chief financial officers are planning to increase budgets for employee compensation, according to a survey by Gartner, Inc. Finance leadership should be clear that enforcing return-to-office mandates comes with attrition risk and should be weighed against the potential benefits,” says Bant.

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The Ins and Outs of Budgeting and Planning Drivers

Centage

In the current economic climate, proper financial planning and management are more essential than ever before. With that in mind, many businesses are turning to budgeting and planning drivers as a way of obtaining more accurate information. Still, including too many drivers in your company’s budgeting model can make it overly complex.

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The Role of Top-Down vs. Bottom-Up Business Budgeting in Modern FP&A

Centage

Business budgeting is a crucial factor with the ability to impact a business’ long-term success or failure. Along with providing important information regarding day-to-day operations, an accurate budget better enables companies to predict revenue, trim costs, and make decisions regarding expenditures and opportunities.

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Stop Trying to Make Your Old Broken Budgeting Process Work

Collectiv

Why do so many organizations abandon their budgets halfway through the year? Because the traditional budgeting process is broken. In the latest episode of Collectiv Conversations, I chatted with Stephen Newland about the future of financial planning and analysis and how we can improve the forecasting and budgeting process.

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Digital acceleration to drive finance leadership in 2022

Future CFO

According to Gartner , finance leaders anticipate a greater percentage of their time will be spent in improving flexibility of budgeting & forecasting (58%), closely followed by developing digital skills (56%) and redefining employee value proposition in hybrid environments. What does this mean to the finance and accounting team of 2022?

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Budgeting tips for resilient organisations??

CFO Talks

Resiliency is the foundation for all business models, says Christian Klein, CEO of SAP, in an article published by The World Economic Forum. Good sustainability credentials correlated with quality, effective leadership, and market resilience. Zero-based budgeting. The post Budgeting tips for resilient organisations??