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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

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A Business Upended: Streaming disrupts the Entertainment Business!

Musings on Markets

The recent troubles in entertainment, though, reflect a longer term disruption that has occurred in the business, with the rise of streaming as an alternative to the traditional platforms for movies and television shows. Content The growth of streaming platforms has altered content (movies and broadcasting) in significant ways.,

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Budget Preparation Process: Full Step Guide

Spreadym

Budget preparation is the process of creating a detailed financial plan that outlines an organization's expected income and expenses for a specific period, typically for a fiscal year. Here are the key steps involved in budget preparation: Define Objectives and Goals : Begin by establishing clear financial objectives and goals.

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Coca-Cola CEO: Expect Longer-Run Economic Recovery Post-Pandemic

PYMNTS

Coca-Cola CEO James Quincey said he is not anticipating a fast economic rebound now that the world is reopening for business. The Congressional Budget Office said on Tuesday (May 19) that real gross domestic product (GDP) will contract by 11 percent in the second quarter of 2020 — equal to a 38 percent drop at an annual rate.

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New York City’s Economic Recovery Is Years Away, Fiscal Watchdog Says

PYMNTS

The new Fiscal Outlook from the New York City Independent Budget Office finds that the COVID-19 pandemic has likely made it so the city's economy won't fully recover for years. as well as its presence as a heavily-traversed destination for entertainment, travel, tourism and trade. billion budget gap. billion and $1.5

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What is the difference between planning, budgeting and forecasting for a business?

Spreadym

Planning, budgeting and forecasting for a business are three distinct financial management tools used in business, each serving a different purpose. Key differences between planning, budgeting and forecasting for a business Here are key difference between planning, budgeting and forecasting for a business.

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Protectionism in Biden’s Inflation Reduction Act Harms Consumers…

CFO News Room

In this case, if consumers are forced to pay more for EVs, they have less money left to spend on other items, such as clothing, restaurant dining, entertainment, and a host of other things. According to the Congressional Budget Office’s score of the bill , the “clean vehicle credit” will total more than $7.5 billion over ten years.