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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

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Links 1/22/2023 | naked capitalism

CFO News Room

health department warns of drug-resistant gonorrhea strain Boston.com Davos The ‘greatest tragedy’ would be if central banks don’t finish the job on inflation, Larry Summers says CNBC (Kevin W) World Economic Forum hemorrhoid, Chrystia Freeland, thinks the middle class makes too much money. The WEF is as evil as you think.

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Transcript: Bethany McLean on Pandemic Fails

Barry Ritholtz

So he, he followed the polarization in the country around the vaccines rather than necessarily driving it leadership. Barry Ritholtz: 00:07:43 [Speaker Changed] Leadership. And you know, a bad diet tends to be associated with lower economic strata. I think hi, his failure of leadership was massive. Not great outcome.