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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

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Budget 2022 | Steering the economy — From India at 75 to India at 100: Sanjay Tolia, partner, Price Waterhouse & Co LLP

CFO News Room

Tthe Budget is a testimony to the fact that good voluntary tax compliance leads to better revenue collection and a stable tax regime. The FM entered Parliament to present her fourth Budget with a ‘Made in India’ tablet wrapped in a red pouch like a traditional bahi khata. Also Read | Industry speak | A relatively conservative Budget.

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Kit Check Rolls Out New Tech To Optimize Hospital Supply Chains

PYMNTS

Pharmaceutical industry software company Kit Check has rolled out Bluesight Insights, which harnesses technology for supply chain management. The product is constantly revised with wholesalers' data on important buying points such as presentation choices, medication pricing and more economical options, according to the company.

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Pay rises are making a comeback in Asia Pacific

Future CFO

Companies in the region plan to give employees larger rises next year as they recover from the economic fallout of the pandemic and face mounting challenges attracting and retaining employees, according to the latest Salary Budget Planning Report by the company. This is up from the average 4.9% Emerging markets such as India at 8.8%

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Salary hike: What to expect next year in Asia Pacific

Future CFO

Companies in most Asia Pacific markets are conservative in setting their salary increase budgets for 2020, said advisory firm Willis Towers Watson recently. Only nine out of 20 markets in WTW’s Q3 survey plan to have a higher salary budget in 2020, the company pointed out. in 2017 to 10.4% in 2017 to 4.0% in 2018, he observed.

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The Corporate Tax Burden: Facts and Fiction

Musings on Markets

To illustrate, for US pharmaceutical companies, at the start of 2021, and using income from the trailing 12 months (through September 2020), we find that the these companies collectively paid $9.43 It thus weights bigger companies more than smaller companies. billion in accrual taxes and $15.98 billion in cash taxes.

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Paying People To Get Vaccines: The Ultimate Economic Stimulus?

PYMNTS

Among the economic principles you’ll find in textbooks: People do what they find rewarding. The economy may lose as much as $8 trillion in economic output over the next decade as a result of the pandemic, as estimated by the Congressional Budget Office. Payments Players Might Have The Answer.