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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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Pay rises are making a comeback in Asia Pacific

Future CFO

Companies in the region plan to give employees larger rises next year as they recover from the economic fallout of the pandemic and face mounting challenges attracting and retaining employees, according to the latest Salary Budget Planning Report by the company. This is up from the average 4.9% and Indonesia at 6.5%

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Salary hike: What to expect next year in Asia Pacific

Future CFO

Companies in most Asia Pacific markets are conservative in setting their salary increase budgets for 2020, said advisory firm Willis Towers Watson recently. Only nine out of 20 markets in WTW’s Q3 survey plan to have a higher salary budget in 2020, the company pointed out. in 2017 to 10.4% in 2017 to 4.0% in 2018, he observed.

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The Corporate Tax Burden: Facts and Fiction

Musings on Markets

The Biden Administration's $ 2 trillion infrastructure plan, announced with fanfare a few weeks ago, has opened up a debate about not only what comprises infrastructure, but also about how to pay for it. Not surprisingly. It thus weights bigger companies more than smaller companies. billion in accrual taxes and $15.98 billion in cash taxes.

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Links 1/22/2023 | naked capitalism

CFO News Room

health department warns of drug-resistant gonorrhea strain Boston.com Davos The ‘greatest tragedy’ would be if central banks don’t finish the job on inflation, Larry Summers says CNBC (Kevin W) World Economic Forum hemorrhoid, Chrystia Freeland, thinks the middle class makes too much money. The WEF is as evil as you think.

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Transcript: Brian Hamburger

Barry Ritholtz

You turned out to be the first dual economics financial management major at Quinnipiac. I thought it was, no, you guys were pretty fair so I can — HAMBURGER: So — RITHOLTZ: But that is a legitimate concern, especially for a small firm that has a modest budget for legal. What led to the interest in finance? HAMBURGER: Sure.

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Transcript: Bethany McLean on Pandemic Fails

Barry Ritholtz

And you know, a bad diet tends to be associated with lower economic strata. And so you had that, you had that broadly speaking throughout the administration where you had Bob Kadlec, for instance, right, coming up with his plan to distribute masks to every American household. So his plan to distribute masks went nowhere.