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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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A Modern Nonprofit Podcast: Fundraising Hacks for Nonprofits

The Charity CFO

For example, over the last 10-12 years, the economic environment has been rather friendly. In essence, because the economic environment has been favorable, a non-profit can take time figuring out where the group wants to spend its time. So how can this be communicated and does it even work? Get the free guide!

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Nonprofit Accounting Basics for Founders, Board Members & Executives

The Charity CFO

So you can understand what’s happening in your business and communicate effectively with your board members, donors, and financial team. You can grasp nonprofit accounting basics in just a few minutes, even if you’ve never taken an accounting course (and even if you hated math in high school). It’s a necessity. Start right here (??)

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Dropping A B/D License Without Dropping Current B/D Platform

CFO News Room

I mean, did you have a lot of business or existing clients on the BD side or paying BD trails, where there were a bunch of economic ramifications of doing this decision? And that is a very simple, it’s easy to communicate, and it’s very clear. So I figured, I had to hold on to the CFO role, because I also am a CPA.

Planning 130
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Using Detailed Meeting Checklists to Drive Referral Growth

CFO News Room

” It’s constant communication through the year. I think the industry likes to tell a story that one of the big drivers from insurance and brokerage firms to RIAs is essentially the economics of it. And you start doing the math of the staff, and you’re like, “I can hire people for less than this.”

Planning 130
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Weekend Reading For Financial Planners (Dec 17-18) 2022

CFO News Room

First, it is important for firm owners to create a regularly scheduled process to reassess fees and communicate them to their clients. But by reassessing fees and communicating the advisor’s value and any fee changes to clients on a regular basis, firm owners can feel more confident that a fee increase will be successful!

Education 130
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Filtering Down To The Most Impact-Weighted Work To Add Value

CFO News Room

I could go back and tell a story that I was a double major in economics and sociology, and financial planning was a perfect fit. It helped build my communication skills and my knowledge, because when you’re the one in the meeting saying the things, you’ve really got to own that information. Natalie: Right. Michael: Right?

Planning 130