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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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10 Monday AM Reads

Barry Ritholtz

My back-to-work morning train WFH reads: • The sneaky economics of Ticketmaster : Ticketmaster’s maligned fees and customer service issues are again under the microscope. Yet the fundamental math of bond returns bodes well for 2023, our columnist says. ( Will American music fans ever see anything better? ( New York Times ). •

Math 117
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A Modern Nonprofit Podcast: Fundraising Hacks for Nonprofits

The Charity CFO

For example, over the last 10-12 years, the economic environment has been rather friendly. In essence, because the economic environment has been favorable, a non-profit can take time figuring out where the group wants to spend its time. So how can this be communicated and does it even work?

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Nonprofit Accounting Basics for Founders, Board Members & Executives

The Charity CFO

So you can understand what’s happening in your business and communicate effectively with your board members, donors, and financial team. You can grasp nonprofit accounting basics in just a few minutes, even if you’ve never taken an accounting course (and even if you hated math in high school). It’s a necessity. Start right here (??)

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Using Detailed Meeting Checklists to Drive Referral Growth

CFO News Room

” It’s constant communication through the year. I think the industry likes to tell a story that one of the big drivers from insurance and brokerage firms to RIAs is essentially the economics of it. And you start doing the math of the staff, and you’re like, “I can hire people for less than this.”

Planning 130
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2:00PM Water Cooler 1/9/2023 | naked capitalism

CFO News Room

So, go long digital communications (or continue going long). • The current “vaccine soup” makes the WHO naming convention poor scientific communication, what a surprise. Here’s the math. This ends debate on utility of N95 use during air travel.” Feel free to circulate widely. * * *. • Hence, “kraken”: You know what?

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What Walmart’s Resurgence Means For Retail And The “Pays”

PYMNTS

He didn’t think much of math and science — rather unusual given his choice of a profession that uses complicated math formulas to communicate. His economic principles were what inspired President Lyndon B. For instance, economics, he once said , is a useful form of employment for economists.

Retail 54