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Members’ Profile: Anne-Marie de Bruin 

CFO Talks

Members’ Profile: Anne-Marie de Bruin In this edition of CFO Club Africa’s Members Spotlight, we are introducing Anne-Marie de Bruin, a highly experienced finance professional and the freelance Financial Manager at AM Cross Country Consulting. This helps in developing a well-informed strategy to tackle the problem.

CFO
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PodChats for FutureCFO: Achieving sustainable growth and cost efficiency

Future CFO

The CFO’s role inarguably has evolved over the years, beyond traditional financial management encompassing strategic decision-making and risk mitigation. Considering the CFOs’ expertise in financial management, risk assessment, and strategic planning is vital in mastering the complexities of balancing these two goals.

CFO
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From Boardroom to Broadcast: The CFO as Company Spokesperson 

CFO Talks

From Boardroom to Broadcast: The CFO as Company Spokesperson For many years, the Chief Financial Officer was viewed as the quiet operator behind the scenes. Todays CFO is not just managing the finances of the business. Todays CFO is not just managing the finances of the business. That is because the CFO represents the truth.

CFO
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Ep 42: From Misaligned Commissions to Unified Goals

CFO Thought Leader

In our latest Planning Aces episode, Jack Sweeney teams with performance management guru Brett Knowles to spotlight three finance leaders tackling one of businesss most critical challenges: aligning sales, operations, and finance around a common goal.

CFO
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Ep 47: The Prove-It Mentality: Rethinking ROI in the Age of AI

CFO Thought Leader

From Zhang’s battle against “SaaS overload” to Rettig’s “prove-it mentality” and Schauer’s daily forecasting, each CFO reveals a distinct approach to enabling smarter, faster decision-making. She underscores the strategic role of FP&A in bridging data, speed, and decision-making across the business.

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Kickstart Your Business for a Strong 2025

CFO Simplified

Banks may not fully understand how your specific business has been impacted by changes in the economy, or how it might be affected this year by changes like new tariff policies, so communication is key. Proactively arrange a meeting with your bank to discuss your plans, concerns, and the support youll need to achieve your goals.

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Turning Acquisitions into Momentum, Not Disruption | Josh Schauer, CFO, insightsoftware

CFO Thought Leader

By aligning products around buyer personas, he and the leadership team created focused business units—clarifying strategy, enhancing go-to-market execution, and reinforcing finance’s role as a driver of enterprise-wide alignment and strategic identity.

CFO