How Co-Branded Credit Cards Evolved From The Early 1900s Department Store
PYMNTS
APRIL 3, 2018
In the early 1900s, department stores came up with a novel idea to help their customers pay for their purchases: Customers could use metal plates — that looked like dog tags or tokens — at retailers such as Gimbels that tracked their spending. These gas cards became more important during the oil embargo in the 1970s.
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