In B2B eCommerce, Lowest Price Isn’t Always The Right Price
PYMNTS
APRIL 15, 2019
Mitch Lee, profit evangelist at B2B pricing software Vendavo , says pricing is a critical component of that experience, and despite what some suppliers may believe, offering the lowest price isn’t necessarily the best strategy. I think people mistakenly equate low prices with good customer experience,” Lee said. Willingness To Pay.
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