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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

If you’re a chief marketing officer (CMO), the current economic uncertainty undoubtedly creates anxiety for you, your team, and your agencies. The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data.

Budgeting 130
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10 Friday AM Reads

Barry Ritholtz

Most economic downturns hit lower-income Americans hardest, but this time is different. Wall Street Journal ) • From Math Camp to Handcuffs: FTX’s Downfall Was an Arc of Brotherhood and Betrayal : Gary Wang and Sam Bankman-Fried are offering dueling accounts of the FTX fiasco and of who’s ultimately to blame.

Math 112
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2:00PM Water Cooler 12/30/2022 | naked capitalism

CFO News Room

They show how Trump used the tax code to lower his tax obligations and they reveal details about foreign accounts and the performance of some of his highest-profile business ventures.” • Totally not a nothingburger! How did they do it?” • For math mavens! Democrats en Déshabillé. There is no innocent explanation for this contrast.”.

Math 130
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Matching Painters With The Right Job

PYMNTS

It’s also not always easy to certify the quality of a painter, or make sure that they show up on time and complete the job as advertised. JG: Paintzen is very math-based — and so we collect a number of variables and put them into our system to produce a match. KW: How do the economics around your platform work?

Math 40
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Sizzle Or Fizzle: Bitcoin Busts, Payments Get Faster And The Eyes Have It

PYMNTS

Any Mastercard debit cardholder can soon send money to any other person with a bank account in any bank across the U.S. – all 14k of them – and have that money deposited into that receiver’s bank account instantly. The culprit is said to be the use of the BitGo wallet and the structure of the bitcoin accounts itself.

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Transcript: John Hope Bryant

Barry Ritholtz

I had an economics lesson, I had a life lesson, I had an epiphany, I had a race relations lesson, I had a self-esteem and confidence lesson. Being broke is economic, but being poor is a disabling frame of mind, a depressed condition of your spirit. It’s home economics class, doesn’t exist anymore. RITHOLTZ: Right.

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Resetting Work/Life Balance By Getting Paid For Expertise

CFO News Room

And so, over time, I just learned these different types of accounts and plans. And I guess, ultimately, to me, part of the takeaway from it is… And, yes, if you really want to charge for it, there are businesses who will pay and you can run that economically viable as an education offering.

Education 130