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Holding Onto Your Marketing Budget in a Downturn

CFO News Room

The Mobile Marketing Association (MMA) has demonstrated the tight correlation between advertising spend and economic indicators like GDP growth by looking at historical data. Make sure you have the right math and language to explain results driven by direct and indirect marketing spend. Build a tight relationship with your CEO and CFO.

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10 Friday AM Reads

Barry Ritholtz

Wall Street Journal ) • From Math Camp to Handcuffs: FTX’s Downfall Was an Arc of Brotherhood and Betrayal : Gary Wang and Sam Bankman-Fried are offering dueling accounts of the FTX fiasco and of who’s ultimately to blame. The stock market’s winners and losers will be different too. Here’s your investing playbook.

Math 111
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When is it Time for a Small Business CFO?

Michigan CFO

This doesn’t mean that your CFO handles accounting and tax preparation personally, but they do manage relationships with the people responsible for those things. Or maybe you just rely on your bank account balance to do the math for you. While a CFO isn’t an accountant, they can help set you up with a bookkeeping solution.

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Crowdsourcing Data’s Double Edge

PYMNTS

Not only is mobile advertising growing (it will drive 75 percent of all digital ad spend this year, reaching $70 billion), but in-app mobile purchases reached almost $60 billion in 2017, a year-over-year increase of about 20 percent. “There is a massive shift coming, in our view,” Macdonald said. Big Stakes, But Also Backlash. Gaming Gain.

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Do the Masses Know Best? When it Comes to Lucrative Data, Maybe So.

PYMNTS

Not only is mobile advertising growing — it will drive 75 percent of all digital ad spend this year, reaching $70 billion — but in-app mobile purchases reached almost $60 billion in 2017, a year-over-year increase of about 20 percent. “There is a massive shift coming, in our view,” Macdonald said. Big Stakes, But Also Backlash. Gaming Gain.

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Matching Painters With The Right Job

PYMNTS

It’s also not always easy to certify the quality of a painter, or make sure that they show up on time and complete the job as advertised. JG: Paintzen is very math-based — and so we collect a number of variables and put them into our system to produce a match. Turns out, now there’s a Matchmaker for that.

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Sizzle Or Fizzle: Bitcoin Busts, Payments Get Faster And The Eyes Have It

PYMNTS

Any Mastercard debit cardholder can soon send money to any other person with a bank account in any bank across the U.S. – all 14k of them – and have that money deposited into that receiver’s bank account instantly. The culprit is said to be the use of the BitGo wallet and the structure of the bitcoin accounts itself.