How Can a CFO Impact Your Customer Acquisition Cost and Lifetime Value?
CFO Simplified
JUNE 19, 2022
Advertising. Now, you can do the math when you add all of this together, sit down and ask, “How many customers did we get this year?”. Divide the total amount of marketing and sales support dollars by the number of customers that you’ve received—this will tell you what your customer acquisition cost is.
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